The word responsive when used for the web design, means that the whole website is constructed in a way where it fits or adjusts according to the resolution of the screen, used by the user for accessing the website. For example, let's say that you are reading something on your tablet, and you have to switch to another device to read the same thing; in this case the responsive web design will actually re-size that page or website according to your other device. If you are frequent user of these devices, then this is a great feature for you. The responsive web design actually gives you a new experience of looking at a thing, irrespective of which device or platform you are using to access the website. This design also works well with large websites that don't support Java Script.
If you haven't come across the term responsive web design yet, then it's probably just a matter of time. With the recent explosion of the smartphone and tablet market, websites are increasingly viewed by many different browsers and devices, these sites need to be visible and functional in multiple, dynamic environments. That's where responsive web design comes in, it's a bit of a paradigm shift in website design, a new way of developing layouts that can automatically flex and adapt depending on the device.For companies investing in new websites it's important to consider the devices that potential customers are likely to use when accessing the site, and discuss the options with your website designer. Part of the discovery process used by experienced website designers, involves analysing the business situation and selecting the appropriate development process to produce the best result for the intended users. For companies that have recently invested in a new website don't worry, it's not too late. In certain cases responsive web design techniques can be applied retrospectively, although it would be easier and cheaper to scope the project with responsive development in mind from the outset.
According to stats.govt.nz
(http://archive.stats.govt.nz/browse_for_stats/industry_sectors/information_technology_and_co mmunications/isp-2017-mobile-connections-story.aspx) there are 3.8 million smartphone users in New Zealand in 2017 and they spend up to two hours a day using them. It's not surprising then, that responsive website design is becoming increasingly popular with website designers. The number of devices accessing websites is steadily increasing and showing no signs of slowing down. Mobile browsing is predicted to outpace traditional desktop browsing and in some cases it already has. In that case, new websites designed using responsive techniques will have a distinct advantage in an increasingly competitive market.
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