SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At New TrendZ we believe these principles go hand in hand.
The majority of web traffic is driven by the major commercial search engines - Google, Bing andYahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else. Search engines are unique in that they provided targeted traffic - people looking for what you offer.Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Great Website, No Traffic
A company website is the foundation of any web marketing strategy. A good company website has a nice design and easy to use navigation. It also includes all of the information that a visitor would want to know including current product offerings, store locations, contact information, hours of operation, and directions. If a website includes all of these things and offers a useful product or service, it deserves to be noticed.
No Search Presence
It takes time to rank in the search engines, however if a website has been around for awhile and still doesn't appear within the first few pages of a search, there is clearly something wrong. A company that lacks a search engine presence is missing out on valuable opportunities to sell and convert.
Limited SEO Knowledge
Most website owners understand the basics of SEO, but that's about it. Sometimes well meaning website owners attempt to put together a do-it-themselves SEO campaign that often leaves them in a bigger hole than they were in to begin with. In order to be effective, SEO needs to be done correctly.
Lack of Time
One of the most important things to understand about SEO is that it isn't a one and done strategy. It takes time, and most companies simply don't have it. SEO doesn't end and strategies are built to be implemented over the long term. A good SEO campaign needs to be tended to on a regular basis and be continually worked at.
If a company has something great to offer to its target audience, it's important that the target audience be able to find them. SEO can assist in making this connection between business and audience.
At New TrendZ we can assist you in getting your website on the Higher ranks of Google,yahoo,bing And other search engines.
Our seo consultants will guide you to the step by process during the consultation.
It's Time To Go Social. We'll Make it Simple.
If you're wondering if social media marketing is right for your business, the verdict is in social media is a great way to drive repeat business and to attract new customers.
Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines‚we're here to help.
According to Constant Contacts 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.
Same Old Word-of-Mouth Marketing
Social Media has changed the way people connect, discover, and share information. But let's skip the jargon. Here's what you need to know:
Social media is the technology that connects people‚whether it's to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
Sound familiar? That's because social media marketing is really just word-of-mouth powered by technology.
75% of people are likely to share content they like online with friends, co-workers or family 49% do this at least weekly.
Set Your Goals
It's important that you set goals and understand what you want to achieve from your social media marketing efforts
Here are some of the main ways you can use social media to have a big impact on your business:
Because social media is all about discovering and sharing cool stuff, every interaction you have through social media has the potential to reach many new people.
That's awesome because social media will ultimately help to spread your message and attract new audiences.
What Your Customers Say About You Matters
Let's face it. We live in a world full of advertisements and we just don't trust what brands say about themselves.
However,we do trust what our friends say.
That is why so many people are willing to try something new based on what their friends say on social media.
Some call this word-of-mouth, some call it peer-to-peer recommendations. No matter what you call it, getting people to recommend you can go a long way to driving both new and repeat business.
ONLINE RECOMMENDATIONS TRANSLATE INTO PURCHASES
Good or bad, people are influenced by their friends. So friend recommendations have a significant impact on purchasing decisions.
How big is that impact? According to a MarketingProfs survey, 73% of the NZ participants had learned about a product online and 51% had purchased a product based on an online recommendation.
People who like a brand on Facebook, follow a brand on Twitter or subscribe to a brand's email newsletter, are more likely to buy and recommend.